Get Your Digital Marketing Plan Together

Introduction

Digital Marketing Plans are the money-making blueprints that internet marketers use to create income from their brand and the products they are promoting.

If you’re just getting started, you should be aware that you’ll need to use your business blueprint to create campaigns on a regular basis. Some of these you’ll only use once, but others you’ll use again and again. You’ll need a digital marketing strategy for each campaign. Your strategies will include a number of elements of your choice. They can include funnels, email series, graphics/banners, paid ads, etc. 

In fact, you have a lot of options when it comes to developing a campaign. It can be difficult to choose which elements to add when there are so many options. These choices and other decisions will get easier as your strategy develops. A well-thought-out marketing strategy for your organization and products is important.

In this post, we’re going to discuss many of the components of a digital marketing plan and layout the basics of a digital marketing strategy. Hopefully, after reading this, you’ll be able to put your whole strategy together.

Let’s start with the basics of digital marketing.

 

What Is Digital Marketing?

Digital marketing is the act of obtaining leads, developing relationships with them, and establishing a target audience willing to pay for a product or service that you are promoting through the use of online advertising strategies.

When you create your marketing plan, it might include any or all of the following:
• Content Marketing 
• Social Media Marketing
• Affiliate Marketing
• Email Marketing
• SEO
• PPC
• Native Advertising
• Inbound Marketing
• Etc.

Now let’s talk about the marketing plan.

 

What Is A Digital Marketing Plan?

A  digital marketing plan outlines what you will do to market your product. They define goals to be achieved in a certain amount of time which will allow a business to meet one or more of its objectives.

Remember that the main goal of any digital marketing plan is to inform your customers about the advantages of your service or product.

You’ll also need to find out how to do it in a way that catches your customer’s attention and gets them excited about the purchase. 

Of course, one of the benefits of digital marketing is that as your campaign grows, you can experiment and make modifications on the fly depending on what works and what doesn’t. 

A digital marketing strategy usually consists of a number of different elements. In each campaign, you’ll use as many or as few as your marketing plan calls for. You’ll need to decide based on your business, your products and services, your market, and your customers.

Let’s take a look at some of the elements that might be included in a digital marketing plan. 

 

Components Of A Digital Marketing Plan

Advertising

There are a lot of internet advertising options. PPC (Google/Bing), Solo Ads (Udimi), Social Media Ads (Facebook, Instagram, Twitter, etc. ), YouTube Ads, Re-targeting, and more choices are available.

Online advertising is available on most Internet platforms to deliver promotional marketing messages to potential customers. Since paid advertising isn’t restricted to a site’s current market reach, it’s a simple way to expand your business’s exposure. With advertising that brings in a positive ROI, profits can be re-invested in more advertising to rapidly grow the business.

Content Marketing

Content marketing is the process of developing and disseminating relevant articles, videos, podcasts, and other forms of media in order to attract, engage, and grow an audience. This strategy establishes authority, raises brand awareness, and makes your digital marketing company the obvious choice when it comes to purchasing what you sell. 

Email Marketing

Email marketing is a powerful marketing channel for advertising items or services. It is both a form of direct marketing as well as a form of digital marketing.

Making it a part of your marketing automation could help you keep your customers informed about new products and services. 

Through various forms of marketing emails, it can also play an important role in your marketing strategy by generating leads, increasing brand awareness, strengthening relationships, and keeping customers engaged in between transactions. 

Mobile Marketing

Mobile marketing is a multi-channel digital marketing approach that reaches a target audience on their cell phones mainly via websites, email, SMS/MMS, social media, and applications.

With the proliferation of smartphones in the recent past, more and more customers are browsing the web on their phones and, as a result, are making more purchases using those phones.

When thinking about how to utilize mobile devices, SMS/MMS marketing, and mobile apps are excellent ideas. You may need to use downloadable apps or text messaging to promote your products.

Keep in mind that a comprehensive mobile marketing plan should include optimizing websites, landing pages, emails, and content to provide the greatest possible experience for mobile consumers. 

Paid Search

Paid search is a form of digital marketing in which search engines such as Google and Bing allow advertisers to post ads on their search results pages. 

This sort of marketing is based on a pay-per-click model. This means you only pay when someone clicks on your link. If no one clicks on your link, you don’t have to pay.

Plus, ads will only be displayed to people searching for the terms you choose.

Reputation Marketing

The process of promoting your company’s positive reputation to potential clients is known as reputation marketing. It’s all about showcasing your positive brand reputation as a promotional asset in your marketing by leveraging positive brand content. 

If done correctly, reputation marketing can help you increase sales and improve your digital marketing company’s performance. Customers will trust you before they even speak to you if you market your great reputation. 

Part of this marketing method focuses on gathering positive online reviews. Reading this type of review can influence a customer’s buying decisions. 

Search Engine Optimization

SEO is a method for getting website pages to rank higher in search engine results. Visitors to those website pages will increase if they rank better in search engines. As a result of being listed high on the search engine’s list of results, this procedure increases the visits to a site.

Another strategy to boost traffic is to combine your content with search engine optimization and social media marketing. The goal of SEO is to increase “organic” or “free” traffic to your website.

To enhance rankings on the search engine results page (SERP), SEO includes both technical and creative techniques. The most popular search engines at this time are Google, Bing, and Yahoo. 

Social Media Marketing

For most marketers and their campaigns, Digital Marketing includes a substantial amount of Social Media Marketing.  Companies often utilize social media marketing to connect with current customers and to find new ones. 

Marketers can track the results of their efforts with social media marketing’s purpose-built data analytics tools. 

Digital marketing campaigns often combine organic efforts with sponsored content and paid advertising promotions on key social media channels to reach a larger audience and increase brand awareness. 

Video Marketing

A strong marketing campaign includes Video. Companies can connect with customers in a more visually engaging and dynamic way with video marketing. You can showcase all kinds of things, like product launches, events, and special announcements. You can also provide educational content and testimonials. YouTube and Vimeo are the most commonly used platforms for marketing and advertising videos. 

Pre-roll advertisements (which appear for the first 5–10 seconds before a video) are another way for digital marketers to reach the audience of video platforms. 

Web Analytics

Web analytics is the measurement and analysis of visitor data to acquire a better understanding of user behavior across websites.  Businesses utilize web analytics tools to watch and analyze site performance as well as look at critical performance parameters that drive their business, such as conversion rate. 

Analytics can be used by marketing managers to track online user activity. Capturing and analyzing this data is vital to digital marketing because it gives companies insights into online customer behavior and their preferences. 

Webinars

Webinars are virtual events that allow companies to interact with potential and existing customers in real-time no matter where they are located. They’re an effective approach to delivering relevant content to a targeted audience in real-time, such as a product presentation or lecture.

To attract new leads and strengthen current relationships, many organizations use attendee lists from other marketing programs. 

 

What Research Is Necessary Before Planning An Effective Marketing Campaign?

A marketing campaign is the process of finding, attracting, and satisfying customers. So if you want to plan an effective marketing campaign, you should research those potential customers. Can you satisfy any of their needs? What are their expectations?

There are a lot of things to research before you can plan an effective marketing campaign. A lot of businesses spend a lot of time doing research on their potential customers. They want to know what types of items or services those potential customers are looking for, which brands they trust, and what gets them excited about purchasing.

Here are some things you should know…

Know your customers – You should have well-defined and well-developed customer avatars that accurately represent your real customers.

Know your product – If you are marketing your own product, this should be no problem. But if you’re promoting an affiliate product, it’s important to be thoroughly knowledgeable about it. It’s highly recommended that you purchase the affiliate product and use it in order to become thoroughly familiar with it.

Know your market (not just your customers) – Are there any market trends developing that could affect your campaign(s) negatively or positively? Staying up to date on the latest technologies in your niche can be important?

Know your competitors – It’s always a good idea to keep an eye on your competitors and what they are up to. You can use tools like Spyfu.com or a free account at SEMRush.com to get insight into your competitor’s keywords, backlinks, page rank, and more.

Know your customers (even more) – Just trying to make a point. Which is – the better you know your customers, the better you can target them in your ads and campaigns. You’ll have the opportunity to build stronger relationships and subsequently a bigger following.

 

Creating A Marketing Plan

 

A digital marketing plan is a document outlining what you will do to market your product. Your marketing plan will help you to better know your target market and to reach out to them with the right message. 

In the marketing plan, you should include: 

Marketing Strategy – The concept of your strategy. You should have a distinct message from that of your competition, as well as a clear message for your target market.

Market – The type of market you are targeting.

Target Audience – Your target market who will be buying your product.

Strategy – Focus on one thing at a time. Focus on building something first, if it’s successful then follow up with other ideas. If it’s not successful, can you tweak it and adjust it until it is, or will you have to start over from scratch? 

Make sure that all products or services fit well within the entire scheme of your brand and products. And remember, don’t overwhelm people with too many products or services at once.

 

How To Create A Digital Marketing Plan

Digital marketing methods provide a wide variety of ways for marketers to engage potential customers. It is, however, imperative to invest in the channels and tools that can most assist you in acquiring, growing, and retaining customers.

The following questions can help marketers and marketing teams understand the right digital activities to pursue:
• What are your business and marketing goals?
• What is your digital marketing budget?
• Who are your target customers?
• Are you able to categorize your target market into distinct consumer personas?
• Which online channels does your audience use?
• What do you hope to achieve in terms of customer outcomes?
• What are the advantages you’re going to promote?
• What alternative solutions are your potential customers selecting?
• What modifications are needed to improve the experience of the customer? 
• In what way would digital marketing methods enhance the experience? 
• What information does your business need in order to gain a better understanding of customer preferences?
• How will success be measured?
• Who, besides yourself, needs to be familiar with your plan?

Use these marketing plan templates from Aha! to help you define and plan your strategy. You can tweak your strategy to improve results as you learn more about where your clients go online and their digital preferences. 

 

Steps To Create A Digital Marketing Plan

1. Define your goals and business objectives for digital marketing

Digital marketing goals are important because they help define how you plan to market your products. The objectives you decide to pursue in your marketing plan will help you determine how you will carry out your marketing. If you’re planning on getting the word out about your product, then your goal might be to get your name in front of people who might be interested in your product and already have an audience. If you’re worried about developing new customers, then you might have more specific goals in mind.

2. Define audience segmentation and buyer personas

Segmentation is the process of dividing a larger audience into smaller ones, based on shared characteristics that are relevant to your business. Personas are personifications of these audiences who are usually given realistic names and detailed backgrounds as if they were real individuals.

By writing to the persona of your avatar, your material will better resonate with your target market. People who are not part of your target market will be less attracted to your focused materials.

3. Calculate your digital marketing plan budget

Your budget will depend on the size of your company and the scope of your digital marketing plan. Digital marketing budgets can range from $500 to $5,000 per month or more. Again, it depends on the size of your company and the scope of your digital marketing plan. If you don’t currently have the money to put into a budget, focus on working up to $500/month. That’s your initial target.

When your business has money coming in and a budget to work with, a lot of things about running a business change. So be sure to re-invest in your business when you start to make money. Then, you just have to grow your profits so you can increase your budget.

4. Define your digital channels

A digital channel is a way for you to connect with customers, reach prospects, and share content. It includes email, social media, advertising, and other similar methods of communicating digitally. Digital channels are often used in combination with traditional channels such as print or TV ads in the case of large campaigns. 

5. Develop your digital marketing strategies and tactics

Many of the strategies and tactics we are talking about here have already been mentioned. The reason they are coming up again is to emphasize the fact that you will need to not only be “familiar” with these strategies and tactics but the more “fluent” you are with these, the more success you stand to achieve.

You will need to be proficient in several areas of marketing in order to be competitive. Or you’ll need to outsource some duties as soon as you can. There is no definitive list of needed proficiencies. This list will vary from marketer to marketer and business to business. These are some examples.

Most likely, your business will not need all of these in a single campaign. You have to decide which is right for your business, and what marketing elements are applicable to your situation. But you should be prepared to study, learn about, and apply any or all of the following disciplines:
• SEO
• Search Engine Marketing (Paid Search)
• Content Marketing
• Re-targeting
• Responsive Web Design
• Email Marketing
• Social Media Marketing
• Marketing Automation
• Video 
• Affiliate Marketing
• PPC
• Native Advertising
• Inbound Marketing

This is a dynamic list that changes with time as the hottest strategies and tactics change in reflection of the condition of the market you are in. 

6. Create a marketing calendar

Start by considering your company’s objectives for the year. Then develop a list of annual events that are relevant to your digital marketing company, such as new product launches, customer conferences, and major holidays. Finally, identify projects that happen every quarter, including marketing campaigns, press releases, and social media postings.

A marketing calendar is a plan that includes all projects that are happening on a quarterly basis, including marketing campaigns, press releases, and social media postings.

7. Measure the results and KPIs (Key Performance Indicators) of your digital marketing plan

Use Google Analytics, SEMrush, Twitter Analytics, Google Drive, Facebook Insights, or other similar tools to track traffic, conversions, mentions, and other data to identify what’s working and what isn’t. Analyze your goals to see if you are accomplishing them. If you aren’t, try out different campaigns and tactics to see if you can better reach your target audience. 

Your time is valuable, and you don’t want to waste it on a marketing campaign that isn’t going to work for you. Before you pour hundreds or thousands of dollars into a new marketing strategy, find out if there is a demand for your product or service, if you haven’t already.

 

Build A Solid Digital Marketing Foundation

 

As we said earlier, Digital marketing uses the internet and digital devices to promote products and services. So if it’s on the internet, we’re talking links and websites. 

When you are working out your marketing strategy, you should think about where you want to send your customers to generate leads and sales. By creating a plan and following it step by step, you will make it easier to build a solid campaign and get the results you want.

Internet marketing strategies are easy to implement, and the results can be impressive. However, a great strategy is not enough on its own. It’s up to you to implement, monitor, and tweak your campaigns. However, if you are not willing to take this kind of action, you’re not likely to get good results.

Don’t forget that one of the most crucial aspects of any marketing strategy is content. You want to provide value-driven content that meets the needs of your target audience. The only way to do this is to know your audience and tailor your content accordingly. To find out what they want, you can use surveys or interviews to gather information. You can also research what they’re already buying.

 

Understand Who Your Target Audience Is

In order to truly be successful with your marketing strategy, you need to be sure who your target audience is. What gender are they? Nationality? Age group? This way, you can focus your efforts on a smaller group of people, which is going to make it easier for you to market your product or service. It’s important to know who your target audience is in order to succeed with your marketing strategy.

It’s only through being able to market to your target audience, that you’ll be able to really make your mark on the industry. The only way to do this is to be able to market to who they are and create your marketing strategy with them in mind.

 

Engage Your Audience

Do you want your digital marketing campaign to engage your target audience? Utilize social media! Make sure to keep track of your progress and keep an eye on visitor response data to determine what works and what doesn’t. 

More importantly, communicate with your audience! Have conversations about topics that relate to them, or you can change what you’re doing to better meet their needs. Try to create fresh, new content regularly, and be sure to share it on multiple social media networks.

Another mistake many businesses make is thinking of social media platforms as silos (distinct and unrelated). In other words, they only use one platform to promote themselves. For example, a business may create a Facebook fan page but never set up a Twitter account. Or the company may have an Instagram account but no Pinterest profile. This can leave a lot of potential customers out in the cold. 

Don’t think about social media platforms separately. Instead, think about how you can use multiple platforms to communicate more effectively with your customers and build a stronger community.

 

Build Loyalty To Your Brand

Your brand is the first impression people will get of you. Building loyalty to your brand will make them want to buy from you again and again, which is the ultimate goal for any business. Loyal customers are the customers that really stick with you through the good and the bad.

How do you build loyalty? By listening to your customers. Whether it’s a form on your website, an email they sent you, or through social media they have shared with you, find out what they need and want. Then create content that addresses those issues. Create new, original content that is tailored to them.

You should make them feel like you are communicating directly with each of them individually, not just talking to a crowd. Write to your avatar. Show your customers support for their perspectives so you address things on their terms.

Your marketing content should make your customers feel like they are having a one-on-one conversation with you. They should feel like their objectives are important to you and that you are trying to understand them. And you should be!

 

Grow Your Followers On Social Media

If you want to boost how many people follow your company on social media, you need to provide them with something they’ll enjoy.  Find out what they like about your company and focus on that. For example, if they enjoy the new product you released last month, post more about it.

When you’re creating posts on social media platforms, be sure to include relevant keywords. Just be sure to add them to your posts before you publish them.

 

Be Clear About What You’re Selling

To make your campaign successful, make it absolutely clear exactly what you are selling. As the entrepreneur, it’s your job to ensure that customers have a clear understanding of what they’re purchasing and the informed expectations of their purchase.

When customers are clear on what they’re buying, they are more likely to follow through with the purchase, and more likely to purchase from you again in the future.

This is why you should always clarify the expectations of your product.

 

Determine What Your Marketing Goals Are

In order to be a successful business, you have to have a clear understanding of your marketing goals. It is very important to set a goal and then focus all your efforts on that goal. Set a time frame on when you want to achieve your goal, and try to see how long it will take for you to get there. 

You also need to have a strategy for each of your marketing goals. What is the plan for promoting your products or digital marketing services? What is the plan for generating sales? It’s best to have multiple goals but focus on just one at a time.

We often get caught up in what could be, when there is nothing more important than what we are working on now.

 

Great Digital Marketing Plans Encourage Integration

A great digital marketing plan encourages integration by providing content suitable for all types of social media outlets. The creator should be able to easily share links, articles, and other media across multiple platforms, which will help the author gain more followers. Integration is also key to connecting with customers and maintaining their interest, which leads to increased engagement. 

The importance of integrating content across all platforms can’t be stressed enough. A good digital marketing plan will include information on every type of social media outlet. This includes not only the big ones but also niche networks that target specific interests. Your business needs to be present on all of them if at all possible. If you don’t have the time or staff to manage multiple platforms, consider outsourcing the work to a digital marketing agency as soon as possible. 

You can also use an automated tool like Hootsuite to schedule posts and monitor social media. You may even want to create unique content for each platform.

Another, less expensive option is Post Planner.

There are lots of other options just a Google: Social Media Posting Tool search away.

Just make sure your posts are high quality and relevant to your customers.

 

Content Delivery

The main goal of marketing is to drive traffic and convert leads into customers. Content marketing will not generate results if there is not a strategy to back it up. With a strategy in place, you can devise a digital marketing plan to reach your goals and objectives. The next step is to determine how the content will be delivered.
• How will it be distributed?
• Where will it appear?
• Who will distribute it?
• What methods will be used to reach people?

These questions are crucial to planning your content marketing strategy.

 

10 Digital Marketing Trends To Watch

 

The 21st century has become the age of Digital Marketing. These days, digital marketing has nearly replaced many traditional ways of marketing. Almost every industry is embracing this type of marketing. 

Here are 10 Digital Marketing trends to keep an eye on, or implement yourself. You should consider joining in on as many of these trends as you have the time and the budget for.

1. Affiliate Marketing

Affiliate Marketing is the process of promoting someone else’s business, product, or service for a commission. Product fulfillment, customer support, and product maintenance are all handled by the business owner or product creator. 

When people first get started in affiliate marketing, it’s important that they have a good grounding in what is involved. This requires some research or training before taking action. 

Almost daily, we hear about people finding success in affiliate marketing. It seems that there are a lot of people out there who have found that they take their first step toward success by making a little bit of money from a website or blog they put up. 

To get a better idea of the Affiliate Marketing landscape, here’s a YouTube video from Miles Beckler that gives a good overview of affiliate marketing today…

Affiliate Marketing For Beginners & An Important WARNING

2. Voice Search

Voice Search is another digital marketing trend that actually began several years ago.  Technically this is the action of using speech to ask questions and give commands to compatible devices like smartphones and smart speakers, as well as computers. The searcher simply asks the device a question and the device replies, usually in a human-sounding voice. Commands can also be given for the device to carry out. In the case of a question, it provides an answer based on the database of information it has access to.

To get an in-depth understanding, read VOICE SEARCH: The Definitive Guide from Backlinko.com

In addition to phones, voice search is also available through Smart Speakers. In the United States the biggest names in the smart speaker market are:
Amazon (63%)
Google (31%)

Amazon’s smart speaker system is called Alexa, while Google Home uses Google Assistant. To see how they stack up against each other check out this YouTube video –  Alexa vs Google: Ultimate Smart Assistant Showdown!

However, there are currently more voice searches done on mobile devices than on smart speakers.

In the world of smartphones, the 2 major competitors are Apple and Google who each have “smartphone assistants” on their relative platforms.

Apple Siri

Apple introduced Siri on the iPhone beginning with the iPhone 4S in 2011 and it’s been on every model of iPhone since. Siri is defined as a “personal virtual assistant”. In addition to providing data-focused answers to spoken questions, Siri also manages functions on the iPhone. As a result, Siri will respond to specific commands. This allows you to make hands-free calls, dictate & send emails, and a whole lot more.

To learn more about Siri, see – How Siri Works from Jameco.com.

Google Assistant

Google Assistant is present in both Android smartphones and Google Home smart speakers.

It is able to do Internet searches, create reminders and alarms, change device hardware settings, display information from the user’s Google account, and more. The Assistant can engage in a two-way conversation, using Google’s natural language processing algorithm.

I gave you a link to “How Siri works”, so here is a link to – How Google Assistant works, direct from Google.com.

Which is better Google or Siri?

Which one answers simple questions most accurately? Google comes in at 76.57%, Alexa at 56.29%, and Siri at 47.29%.

When it comes to answering complex questions correctly (involving comparisons, composition, and/or temporal reasoning), test results were similar in ranking: Google 70.18%, Alexa 55.05%, and Siri 41.32%.

Here is a “Comprehensive Voice Search Guide” from our friends at Backlinko.com (remember? I linked to them earlier in this post). But this time it’s not a video. Sorry.

Voice Search: The Definitive Guide 

3. Chatbox/Chatbot

Online Chat can qualify the visitors that come to your site. This can result in a higher number of relevant leads which results in more sales.

Some businesses see an increase in sales of up to 30% from using a chatbox on their site. Many people outsource this type of service so they can focus on other aspects of their business like creating content and campaigns. 

There are also chatbots, which allow you to create automated responses. If you don’t have time to man a chatbox on your site, or the budget to outsource, you can set up chatbots. They will respond to certain criteria like keywords in a visitor’s question. They are designed to improve a visitor’s experience by automating customer support and sales. 

Chatbots are “always-on” and standing by to answer simple questions, or in the case of a lead, to ask relevant questions in order to qualify them.

4. Artificial Intelligence (AI)

Artificial Intelligence in this context of online marketing, is the process of analyzing a visitor’s behavior on a particular site. In conjunction with Marketing Automation, AI has the power to show that visitor the offers that will most likely satisfy their needs. This can increase your site’s revenue. 

5. Personalization

You can improve the customer experience by using personalization. Through personalization, the business is able to establish more of a one-to-one relationship with the customer. The most common place to start using personalization is on squeeze pages. But, there is a debate about this. On your squeeze pages, should you ask for first name AND email address, or only ask for the email address?

Statistically, when a form asks for a first name, it is expected to get fewer sign-ups. On the other hand, if you do get your prospect’s name, personalization will result in that subscriber/customer being more responsive, increasing the lifetime value of that customer.

First name or no first name? Your choice.

6. Accelerated Mobile Pages (AMP)

In today’s world of mobile devices, most voice searches are from smartphones instead of laptops or desktops. So it’s very important to keep up with the related mobile-phone technology. That’s where AMP comes in really handy as it not only reduces the loading time of your web page, it also improves the user experience.

Something to keep in mind when it comes to AMP SEO – in general, AMP pages are no-follow. So if anyone links to an AMP page, they don’t get any link juice from them. But you’ll still get the benefit of these pages loading fast.

7. Video

As live-streamed video first became popular, it spawned a new marketing channel for individuals and businesses all over the world.  Live conference coverage, debates, and product announcements are just some of the things that can change the way we see online marketing with video. In branding themselves, companies found it to be very useful as it allowed these companies to show off their products and services and even create a connection with their audience. To do this they use live-streaming apps like Amplify.

This app lets you live stream any kind of content. It also allows you to integrate your social media pages. This way fans can follow you on other social media platforms like Instagram, Twitter, and Facebook. They offer a free membership level and paid plans start at $10/month. 

Another option is StreamYard. This app has been popular on Facebook for some time now. They too have a free level. Their paid plans start at $20. 

See if the free plan of either one of these will meet your needs. At least until you can increase your budget. 

8. Data Presentation and Infographics

Raw data can be confusing by its very nature. It just isn’t easily digestible. Having tons of data doesn’t do any good if it can’t be properly and efficiently interpreted. And you can’t expect consumers to understand and interpret tables, values, and numbers. Infographics and other methods of data presentation can help you connect to your prospects.

You can create basic infographics with a free account at Canva or VistaCreate. 

You can also get a paid membership with a dedicated platform like Infogram.

9. SEO

One of the most important factors in digital marketing is SEO. It is practically impossible to succeed in the digital marketing world without proper SEO. SEO, or Search Engine Optimization, is a process that involves finding the right keywords and phrases to use on your website to make it appear high in the search engine rankings. If you don’t have the time or know-how to do it yourself, hiring a digital marketing agency makes sense. If that fits into your budget. 

10. Mobile Apps

Mobile Apps are one of the best ways to boost customer attention and build your brand without falling prey to various hit-and-miss trial methods. But you need to handle mobile development very carefully.

You also have to be selective about who you work with on a project like this. When choosing who you will work with, try to look into their past projects, customer feedback, and ratings. With this information, you will be able to select quality developers to work with on your project.

These have been some of the digital marketing trends that will most likely dominate the industry in the near future. Always remember that technology changes over time, so it’s a good idea to be aware of what the latest trends are and to be up-to-date with them.

 

 

Conclusion

The number of internet users continues to increase. At this time the number of internet users is over 4 billion people worldwide. The majority of these internet users spend approximately 6 hours every day on the internet. And don’t forget that 3 billion people around the world use smartphones. Many of these smartphone users are also active on social media. Do you realize that in many countries, people have to pay data fees for using the internet? As a result, they often rely on social media platforms for news and communication. These factors and others combined, allow you to target millions of prospects in a matter of seconds.

I hope this has been helpful. And I hope that you can use this information to create your digital marketing plan and begin reaching out to the millions of leads who could potentially be your customers.

Have you tried any of these strategies? How did it go? What advice can you offer others based on your experience? What strategy gave you the best results? Which was the most difficult to set up? Was it worth it?

‘Til next time,

Dave Hodges

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