Digital Marketing

Table of Contents Introduction Setting Up Analytics for Performance Marketing Essential Analytics Tools How to Set Up Google Analytics 4 for Ad Tracking Key Metrics to Track in Performance Marketing Basic Metrics Advanced Metrics Using Data to Optimize Ad Campaigns Identify Low-Performing Ads A/B Test Ad Elements Adjust Bidding Strategies Use Re-targeting for Higher Conversions … Read more

Introduction Digital Marketing Plans are the money-making blueprints that internet marketers use to create income from their brand and the products they are promoting. If you’re just getting started, you should be aware that you’ll need to use your business blueprint to create campaigns on a regular basis. Some of these you’ll only use once, … Read more